10 Brands in 10 Days is a self-initiated challenge focused on developing the concept, creative direction, and visual identity for one brand each day over ten consecutive days. Each project explores a unique narrative, visual tone, and brand system.

FERMA is a slow-fermentation bakery that celebrates craftsmanship, time, and authenticity. The identity features a bold, characterful typeface paired with a warm color palette of chocolate, vanilla, and baked tones. Playful illustrations of bakers add a lighthearted and human feel, creating a brand that feels honest, warm, and full of personality.